About

Michael Matter is the owner and founder of The Matter Financial Group, LLC, where he channels his extensive experience in the financial industry to empower individuals and businesses alike. A proud graduate of Sacramento State University, Michael’s roots run deep in Northern California, shaping his commitment to community and excellence. Before establishing The Matter Financial Group, Michael embarked on a dynamic journey within the financial sector. From his beginnings as a licensed banker to his tenure as an independent financial advisor, he honed his skills and knowledge. His leadership culminated in his role as the President of Lifeco Insurance and Retirement Planning, Inc. Beyond the boardroom, Michael’s true passions lie in family, sports, and the great outdoors. A devoted husband and father, he cherishes quality time with his loved ones. An avid sports enthusiast, Michael can be found cheering on his favorite teams, from the thrill of Giants and Kings games to the tranquility of a day spent fly-fishing in the mountains. In the spirit of giving back, Michael envisions The Matter Financial Group as a force for positive change in the community. His dedication to philanthropy is evident in his past associations with organizations such as Habitat for Humanity and St. Jude’s Children’s Hospital. Through his leadership, Michael aspires to build a company that not only thrives in the financial realm but also makes a meaningful impact on the lives of others.